Attract your perfect prospects with Attraction Marketing
If you’ve heard about attraction marketing ( in the corporate world called content marketing) you’ve probably also heard that it’s really a game changing marketing method for small business owners like yourself.
That’s fine, but why is it so important, you might think. Why is it better than any other method out there? And most importantly, WHY should I use it and WHAT do I gain?
However, a much better question to ask would actually be this: WHAT do I NOT gain, if I do NOT start right now?
Well, ONE thing is for sure. You’ will have to work really, really hard for a very, very long period of time to build and maintain a stable income, IF you do not start leveraging attraction marketing as soon as possible.
Some are very good at this, but most of us WILL eventually fail and most probably give up…… and become part of the 97 % that don’t make it in this industry.
Using attraction marketing will not only increase your chances of succeeding by a percentage thousands, it will also make your success real and long term. If you do it the right way and brand yourself.
This is essential!
So, there are several things that make attraction marketing essential, especially if you are an entrepreneur building your own business.
The first thing is basically that attraction marketing is about putting out valuable content to the marketplace, free education for example.[mlsp-cta campaign=”bizbuildermasterycom” popup=”true” layout=”wide” align=”center” buttonstyle=”button-orange-flat”]
Providing free value puts you in a position as a “giver” and that is very attractive. Big businesses often give out some free stuff to attract more customers, hence content marketing. You market with content.
Giving out free content is a very successful way of branding yourself.
You decide what kind of content you give out, you decide YOUR brand. If you make jewellery or sell jewellery components you could make videos/courses on how to do it yourself and share them.
A real estate agent could get a lot of success giving out free advice on how-to-find the-best-deal advice and so on and so forth.
The possibilities are endless. What it does is that it brands you as an advisor and you will stand out from the crowds.
YOU are NOT Your Product
Thirdly, whatever product or service you are selling, that product or service is NOT you.
When you promote merely WHAT you sell you are identifying yourself with that product. If your business changes or disappears your identity disappears, you disappear.
That’s why you should put the effort into promoting and branding yourself and not what you sell.
A successful entrepreneur is the one that people would buy ANYTHING from, no matter what it is, because they trust, like and know him/her.
So to sum up the importance of attraction marketing.
It’s so important to your business, because you are positioning yourself in the marketplace as an advisor and trustworthy helper, who stands out from the crowds. You will be the one people come to, when they need solutions to their problems.
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You become a very attractive person and people will most likely choose to buy from you, because they like and trust you.
And that’s why it’s so important – and it WILL explode your business. It will make a huge difference in your business – it could be what defines whether or not you become successful.
So if you’re not doing it right now you’d better consider to get started.
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We’ll really appreciate that a lot 🙂 Thanks!